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FIFA Tells Brazil to Take Public Safety and Stuff It - Demands Alcohol Sales at World Cup

February 7, 2012

beer brazil_fifa_soccer

Proving once again that it puts profits before “the beautiful game,” the Federation Internationale de Football Association (FIFA) has demanded that Brazil lift its ban on the sale of alcoholic beverages at soccer matches during the 2014 World Cup. The governing body of soccer went so far as to order that the “right to sell beer” be enshrined in a special World Cup law being considered by Congress. A right to sell beer? How about a right to attend the premier event in sports without alcohol-induced violence? Anyone?

In an effort to reduce alcohol-related sports violence and protect public health in general, alcohol sales are currently banned from football stadiums in Brazil. A World Health Organization study carried out in countries including Brazil, showed that about 46% of violent incidents seen in the emergency room were related to alcohol use. The study also demonstrated that injuries from violent incidents increase with alcohol use. In light of the overwhelming evidence, Brazil’s health minister urged Congress to maintain the ban. Yet FIFA, despite its claims of a mission to “build a better future,” will have nothing of it. Secretary-General Jerome Valcke responded: “Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate.” Clearly when FIFA weighs the money they make from sponsors like Anheuser-Busch InBev's Budweiser brand - which is estimated to pay tens of millions of dollars for sponsorship and exclusive pouring rights - against the health and safety of the approximately 3 million people expected the attend the games, they come up with a clear winner.

FIFA claims that “We use the power of football as a tool for social and human development, by strengthening the work of dozens of initiatives around the globe to support local communities in the areas of peacebuilding, health, social integration, education and more.” And yet, it’s not very difficult to see that demanding alcohol sales at World Cup games will very likely increase violent incidents and injuries, negative health impacts, and social disintegration. Alcohol Justice’s message to FIFA: Stop pandering to Big Alcohol. Back off and let a sovereign country manage its own public health and safety.

Non-Fat, No-Whip, Extra-Cold Venti Chardonnay To Go

starbucksbeer 0 January 24, 2012

First it took over every street corner in America; now it's trying to corner the market on alcoholic beverages. That’s right: Starbucks is bringing alcohol to more of your neighborhood cafes.

It all started in 2009, when Starbucks started selling wine in some Washington and Oregon cafes. Apparently, the little experiment hit its profit targets. The mega-chain now plans to expand alcohol sales to at least a dozen more outlets in Southern California, Chicago and Atlanta. Now, the public can not only count on Starbucks to buzz them up in the morning with a shot(s) of caffeine, but to slow them back down at night with alcohol. How would you like your Merlot – in a grande (16 oz) or a venti (20 oz) cup? Maybe a trenta (31 oz), without ice?

While adding alcohol to the menu may add up to lots more cash register ka-chings for Starbucks, it also adds up to more potential for alcohol-related harm in the more than 12,000 US neighborhoods that Starbucks inhabits. It will ratchet up the "alcohol-is-everywhere" social norms for high school and college students who study and hang out in its cafes.

If Starbucks is really dedicated to supporting communities around the world (as it says on its own website), it should start by reviewing the cost and kinds of alcohol-related harm going on in these communities. Then it should commit to not increasing that harm by increasing access to alcohol, especially for young people.

*Image courtesy of Global Grind