Pop Scrapes Bottom: Ashanti's Instagram Markets Liquor to Youth

a screencap of an Ashanti instagram post where she praises CirocSocial media is the domain of the young. Adults like to think they understand the digital world, that they use sites like Instagram and TikTok in a savvy and smart manner, but fact of the matter is, most of these sites are vastly more popular among teens. So when pop star Ashanti promotes Ciroc--a flavored hard liquor--she may claim she's talking to adults even while her words fall on underage ears.

The above post, from earlier this year, was posted to her Instagram account. According to Sprout Social, two-thirds of 18-29 year-olds use the service, as do nearly 3 out 4 13-17 year-olds. That is to say, the majority of non-legal drinkers are liable to be inundated with alcohol ads in this manner. Research shows that pop music is a major vehicle by which underage fans get exposed to pro-alcohol messaging. And these messages stick: a major review of the literature by the Alcohol Research Group shows that exposure to these messages directly causes underage drinking.

Time and time again, Instagram has facilitated these