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Social (Unregulated) Media Now the Primary Ad Platform for Alcohol Producers

 

Bud Light Phone App


On the heels of Facebook's advertising deal with multinational spirits conglomerate Diageo, Anheuser-Busch/InBev now says that Facebook and other social media sites reach more consumers than TV. Social media platforms offer Big Alcohol the ability to reach smartphone users with targeted ads twice as quickly and user-generated content such as videos. It is this user-generated content that concerns researchers, such as the Australian team that recently expressed concern about how it feeds the culture of excessive drinking. Meanwhile, sites such as Facebook are eager to cash in, setting policies that pander to alcohol advertisers and encourage alcohol consumption through unfettered promotion.

European Facebook chief Erika Mann recently issued a thinly veiled warning to governments not to try to restrict alcohol advertising and content on the social media giant. She instead touted the current useless system of self-regulation that alcohol producers love, because they can use it to promote so-called "responsible use" of their products, overexposing children to their advertising while claiming to protect them. Under self-regulation, the industry writes its own advertising codes, and there are no consequences for violating them. It's time to demand external, third-party regulators to implement and enforce sensible, protective regulations that reduce advertising to youth and prevent promoting excessive consumption.

Click here to download these AJ reports on Facebook alcohol promotion and industry self-regulation:

Alcohol Promotion on Facebook

Why Big Alcohol Can't Police Itself: A Review of Advertising Self-Regulation in the Distilled Spirits Industry

PUBLIC HEALTH NOT PUBLIC DRINKING

COVID-19 alcohol deregulation must not become the new normal!

text REGULATE to 313131 to tell your governor to fight alcohol deregulation under COVID-19

 
• Alcohol makes individuals more vulnerable to CoVID-19.
• Superspreader events happen during indoor gatherings like at bars and clubs.
• Deregulation will be hard to roll back even after the pandemic is over.

Tell your Governor to make public health and safety essential, not industry profits.

CLICK to TAKE ACTION, or text "REGULATE" to 313131

FEATURED PUBLICATIONS

NEW FROM ALCOHOL JUSTICE 
The cover of the Los Angeles County Shelter-In-Place Survey report
THE ALCOHOL SIP (SHELTER-IN-PLACE) SURVEY 
Alcohol use in Los Angeles County under lockdown
(co-published with the Institute for Prevention Strategies)

Recent publications
THE HIGH COST OF THE 4 A.M. BAR BILL

click to download

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